Tipo: artículo

Metodología: estudio empírico

Temas: inteligencia artificial

Resumen:

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Purpose: this study aims to present an innovative approach (Diffusion of Innovation Theory) to investigate the adoption of ChatGPT by business and management students. The theory emphasizes integrating the variables Viz. relative advantage, compatibility, complexity, trialability, observability, attitude, and intention to adopt ChatGPT in the context of management education. Method: ology: a non-probability purposive sample of 383 students enrolled in management of Indian public and private institutions was taken to conduct survey to administer questionnaires. Partial Least Square-Structural Equation Modelling was employed to analyze the data using Smart PLS software. Findings: the findings...

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