Tipo: artículo

Metodología: estudio empírico

Temas: inteligencia artificial

Resumen:

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Generative artificial intelligence (AI) redefines cognitive and social processes in learning environments, yet its psychological and contextual determinants in developing countries remain underexplored. This study investigates engineering students’ adoption of generative AI by integrating the Technology Acceptance Model (TAM) with the Unified Theory of Acceptance and Use of Technology (UTAUT) to develop a unified socio-cognitive framework. Survey data from 378 Bangladeshi engineering students were analysed using PLS-SEM and multi-group comparisons to evaluate structural, mediating, and demographic effects. Results demonstrate that behavioural intention is the strongest predictor of AI use,...

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