Tipo: artículo

Metodología: estudio empírico

Temas: inteligencia artificial

Resumen:

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The present study develops an integrative framework that investigates the relationship between the acceptability of ChatGPT among business students and their attitude, intention to adopt, and performance. This is achieved by examining the moderating role of business students' moral values and religious ethics. Using data collected from 312 university business students in Oman, we show that perceived usefulness (PU), perceived ease of use (PEOU), and perceived convenience (PC) have a positive effect on their attitudes toward ChatGPT. Business students' attitudes toward ChatGPT have a strong positive influence on their adoption intentions. Notably, university business students’ ChatGPT...

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