The rapid development of generative artificial intelligence (GenAI) technologies has revolutionized higher education, enhancing personalized learning and teaching practices. This study conducts a systematic review and meta-analysis to investigate the effects of GenAI on university students' motivation and engagement (cognitive, behavioural, emotional, and agency). By synthesizing experimental studies and applying association rule mining, the study (i) identifies significant positive impacts of GenAI on students' motivation and engagement across diverse educational settings. (ii) key moderating variables, such as subject category, learning strategy, and context of GenAI usage, are shown to influence these effects. (iii) subject category impacts cognitive and emotional engagement, while sample size moderates behavioural engagement. (iv) However, no significant moderating effects were observed on agency engagement. (v) The findings further highlight that individual and small group learning with GenAI, especially using ChatGPT, significantly enhances cognitive and emotional engagement. These findings contribute to the practical application of GenAI in higher education by offering actionable insights into optimizing learning strategies and engagement.
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