The use of the Gen AI tool Brisk Teaching in the educational process and its impact on student motivation

Generative AI tools provide opportunities for personalizing and improving the education process. This paper analyzes the tool Brisk Teaching, used in the courses Information and Communication Technologies and E-Business during the academic year 2024/25 at the Zagreb School of Economics and Management. After recognizing weak points in students' knowledge, the authors implemented chatbots to help students learn and to provide professors with quick feedback on student progress. The paper examines the connection between students' activity with the GenAI tool and the results achieved in the knowledge test: students were very satisfied with its implementation and believe it provides additional motivation for learning.